![]() “A post from Kylie’s page is better than any Super Bowl ad,” Fashion Nova CEO Richard Saghian told me. The more-than-5,000 Instagram influencers who work with the brand represent every level of modern-day fame: Danielle “Cash Me Outside” Bregoli, Baddie Winkle, and assorted members of the Kardashian/ Jenner family have all posted pictures of themselves enjoying life in their Fashion Nova looks. (There are five brick-and-mortar stores in California, in addition to the online business.) It’s a brand that has mystified and intrigued me in the year since I first noticed its social-media omnipresence. Or maybe they were wearing a two-piece athleisure set so sexy it seemed meant for the club rather than running errands.įashion Nova sells fast fashion at its fastest - if you’re within 40 miles of their warehouse, they’ll have a Postmate deliver your online order - and specializes in styles that would make your mother ask you if you’re “sure” you’d want to go out in them. Take a moment to remember the last time you saw an Insta-pal (whether a celebrity or a social-media influencer or a friend) pictured in absurdly high-waisted jeans with pre-made holes large enough to squeeze a cantaloupe through. ![]() Perhaps, without noticing, you’ve double-tapped a Fashion Nova look during the hours you’ve spent mindlessly scrolling through Instagram. A Fashion Nova model who is not the author of this piece. ![]()
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